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SERP similarity checker: one page or two for these keywords?

Enter two to six keywords and see which pages Google shows for all of them. Many shared pages mean one page can serve them; few mean you need separate pages.

2 to 6keywords per comparisonOverlapmatrix and pictureA verdictone page or two
visiblio · serp similarity
SERP Similarity in Visiblio: SERP similarity checker shown with sample data
Sample data

What is SERP Similarity?

When Google shows mostly the same pages for two keywords, it treats them as the same need. Visiblio SERP Similarity looks up the first-page results for each keyword and draws the shared pages, so the decision between one page and several is based on what Google does.

You get a side-by-side view of the results, the overlap between each pair, the pages and websites they share and a clear verdict.

Why use SERP Similarity

Evidence, not opinion

Decide one page or two from the pages Google actually shows.

Up to six keywords

Compare several keywords at once.

Overlap matrix and Venn picture

See how each pair relates.

Shared pages and sites

A table of the pages that appear for several keywords.

Verdict you can explain

A plain answer you can share with a client.

What you can do with SERP Similarity

Compare

Side-by-side results with the shared pages linked

Pages that appear for more than one keyword are connected, so overlap is visible at a glance.

  • Dashed lines between shared pages
  • Position of each page shown
  • Open any result
Check your overlap
visiblio · serp similarity
SERP Similarity: Side-by-side results with the shared pages linked
Sample data
Overlap

See how close each pair of keywords is

A matrix gives the share of pages each pair has in common, and a Venn picture shows the regions.

  • Pair-by-pair percentages
  • Overall similarity
  • Shared websites
visiblio · serp similarity
SERP Similarity: See how close each pair of keywords is
Sample data
Decide

A clear verdict and a page plan

The tool tells you whether one page or separate pages fit, and lists the pages and sites ranking for all of them.

  • One page or two verdict
  • Common pages table
  • Export
visiblio · serp similarity
SERP Similarity: A clear verdict and a page plan
Sample data

How SERP Similarity works

  1. 1

    Enter your keywords

    Type two to six keywords and choose the country.

  2. 2

    Look up the results

    Visiblio lists the first-page pages for each keyword.

  3. 3

    Read the verdict

    Decide whether to merge keywords into one page or separate them.

Who SERP Similarity is for

SEO specialists

Settle one-page-or-two questions with evidence.

Content strategists

Avoid cannibalisation before creating pages.

Ecommerce teams

Decide whether similar categories need their own pages.

SERP Similarity compared with doing it by hand

What you needBy handWith Visiblio
Checking resultsSearch each keyword and compare by handCompared for you
Seeing overlapEyeball URLsMatrix, picture and shared table
DecisionJudgement callVerdict based on shared pages
SharingScreenshotsA clear view and export

Frequently asked questions about SERP Similarity

What is SERP similarity?

SERP similarity measures how much the search results for two keywords overlap. High overlap means Google sees the keywords as one need; low overlap means they need different pages.

How many shared results mean I should use one page?

There is no fixed rule, but when most first-page results are the same, one strong page can usually target both keywords. When only a few match, separate pages are safer.

Where do the results come from?

Visiblio asks Google with search to list the pages that show on the first page for each keyword in your chosen country. It is a close guide, not a live rank tracker.

How many keywords can I compare?

Two to six in one comparison, depending on your plan.

Is SERP Similarity free?

You can start for free. Plans set the number of lookups you can use each month.

Ready to try SERP Similarity?

Open the tool, add your website or a page address and see the result in minutes. It is free to start.